The price of a barrel of oil has varied dramatically in the last few years.When the price of oil is high,automobile drivers look to find ways to drive less.An examination of this issue would be in the ________ section of the marketing plan.

Question

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It would be in the bargaining power of buyers section of the marketing plan. To what degree can customers affect prices or product offerings? So far, JetBlue has not been in much head-to-head competition with Southwest/AirTran, Spirit, Allegiant, Frontier, or other low-fare carriers in its primary markets. Should this change, passengers will have more power to demand even lower fares and/or additional services from JetBlue.

The Price of a Barrel of Oil Has Varied Dramatically