Last year,a professional golfer made $100,000,000 from celebrity endorsements.This example is more relevant to which of the following marketing misconception?

Question

Quizplus · Accepted Answer

This example is relevant to "The sizzle" misconception, which suggests that the appeal or image (sizzle) of a product, often enhanced by celebrity endorsements, can be more influential in marketing than the actual substance or quality of the product itself.

Last Year,a Professional Golfer Made $100,000,000 from Celebrity Endorsements