The makers of Milk Bone dog biscuits recently launched a media campaign to promote Canine Assistants,a nonprofit group that provides service dogs to people with disabilities.This type of marketing may be called __________.

Question

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The marketing strategy used by Milk Bone dog biscuits to promote Canine Assistants, a nonprofit group that provides service dogs to people with disabilities, is an example of societal marketing. Societal marketing focuses on promoting social causes, such as healthier lifestyles or environmental sustainability, rather than solely promoting a product or service. In this case, Milk Bone is not only promoting their dog biscuits but also promoting a social cause that aligns with their brand values.

The Makers of Milk Bone Dog Biscuits Recently Launched a Media