The Golden Bed in Dayton,Ohio,sells high-quality,unique bedding that is a real value to upscale homes in the area.No other company in its local area markets bedding of such quality and value.By offering this type of product,The Golden Bed is utilizing a _____ strategy.

Question

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The Golden Bed is using a focused-differentiation strategy by targeting a specific market segment (upscale homes) with unique, high-quality bedding that is not offered by competitors in the local area.

The Golden Bed in Dayton,Ohio,sells High-Quality,unique Bedding That Is a Real