An analysis of markets should involve current and potential customers,as well as current and potential competitors,but
it should exclude suppliers.

Question

Quizplus · Accepted Answer

An analysis of markets should involve suppliers as well, as they can affect the availability and cost of inputs, which in turn can affect the pricing and profitability of the product or service being offered. Therefore, suppliers are an important element to consider in market analysis.

An Analysis of Markets Should Involve Current and Potential Customers,as