Research suggests which of the following is key to improving total customer satisfaction?

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Research suggests that the quality and nature of customer contact after the sale, such as follow-up and prompt response to inquiries or concerns, is key to improving total customer satisfaction. This indicates that customer service and support play a crucial role in retaining customers and promoting word-of-mouth recommendations. While pricing and shipping speed can be important factors, they are not as influential as post-sale customer care in building loyalty and satisfaction. The quality and nature of customer contact before the sale are also important, but they may not guarantee satisfaction if post-sale support is lacking.

Research Suggests Which of the Following Is Key to Improving