There are very few channels to distribute MNKY Corporation's product to rural New Brunswick.The company has therefore become dependent upon TRK Shipping to distribute its product.The only alternative shipper makes a deal with TRK Shipping to not bid down the contract price.The alternative shipper is applying a(n) ________ strategy on behalf of TRK Shipping.
A) withholding
B) usage
C) influence pathway
D) withholding and influence pathway
E) usage and influence pathway
Correct Answer:
Verified
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