Vivian Calloway's Marketing Research Team Discovered That Consumers Like to See

Vivian Calloway's marketing research team discovered that consumers like to see the chocolate chips on top of their chocolate chip cookies.Taking a risk,General Mills invested in new manufacturing equipment to make this a reality.The result was that

A) although customers said they wanted to see the chips on top of the cookie, there was no significant increase in sales when the chips were placed there.
B) the cost and maintenance of the new equipment exceeded any gains in revenues.
C) sales of chocolate chip cookies fell dramatically, but when the same strategy was adapted to other cookies, such as raisins placed on top of oatmeal cookies, the experiment was a tremendous success.
D) although sales increased by approximately 4%, the decision whether the experiment was a success or a failure remains uncertain.
E) sales increased 50 percent when the chocolate chips were placed on top of the cookies.