actions taken during the evaluation phase of the strategic marketing process include: (1)compare results with plans to identify deviations and (2)__________.

Question

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The second action taken during the evaluation phase of the strategic marketing process is to correct negative deviations and exploit positive ones. This involves analyzing the results of the marketing program and identifying areas where the company may have fallen short of its objectives. It also involves identifying areas where the company performed better than expected and taking steps to leverage those successes in future marketing efforts. By making adjustments based on the results of the evaluation, the company can improve its marketing performance and strengthen its position in the market.

Actions Taken During the Evaluation Phase of the Strategic Marketing