phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the evaluation phase?
A) performance reviews for key personnel
B) corrective action memos, triggered by comparing results with goals, often using the firm's marketing dashboards and metrics
C) sales reports using the firm's marketing metrics and dashboards
D) action memos that tell who is to do what by when
E) marketing plans that define goals with the relevant metrics and the marketing mix strategies to achieve them
Correct Answer:
Verified
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