generic business strategy refers to a strategy that
A) seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
B) can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.
C) describes an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
D) states the organization's function in society, often identifying its customers, markets, products, and technologies.
E) helps a firm search for growth opportunities from among current and new markets as well as current and new products.
Correct Answer:
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