Marketing plans must enable results to be compared with planned targets,which allows __________,the flexibility to update original plans.

Question

Quizplus · Accepted Answer

The ability to compare results with planned targets allows for replanning, which enables the flexibility to update original plans. This is necessary in order to adjust strategies and tactics as needed based on actual results, which can lead to better performance and ultimately help achieve goals. Contingency planning, recursive planning, dynamic planning, and proactive change may also be useful, but they are not directly related to the ability to compare results and update plans.

Marketing Plans Must Enable Results to Be Compared with Planned