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& Jerry's Homemade,Inc

Question 179

Multiple Choice

& Jerry's Homemade,Inc.is a profitable company that has a reputation for quality.The company is committed to treating its employees fairly and acting ethically in all transactions.It seeks to purchase all of its supplies from socially responsible suppliers.It is a leader in protecting the environment and corporate philanthropy.Ben & Jerry's uses __________.


A) a value-driven strategy
B) marketing ROI
C) value analyses
D) value-based planning
E) value-added marketing

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