action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task, (2)the person responsible for completing the task, (3)the date to finish the task,and (4)__________.

Question

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The fourth column in an action item list typically outlines what is to be delivered, whether it is a product, service, or specific marketing material. While budgets and promotional messages may be included in the marketing plan, they are not typically included in an action item list. Points of difference may also be referenced within the tasks themselves, but do not usually have a separate column in the list.

Action Item List Refers to an Aid to Implement a Marketing