application of modern measurement technologies to understand,quantify,and optimize marketing spending is referred to as __________.

Question

Quizplus · Accepted Answer

The application of modern measurement technologies to understand, quantify, and optimize marketing spending is referred to as marketing ROI (return on investment). This involves using data analytics and other tools to track the impact of marketing efforts on business outcomes and make informed investment decisions. A situation analysis and strategic marketing analysis may inform the marketing ROI analysis, but they are not specific to measuring the return on marketing. Marketing ROA (return on assets) may be a useful metric, but it focuses specifically on how marketing activities contribute to the organization's overall value or assets. Marketing response evaluation is similar to marketing ROI but may not encompass the full range of modern measurement technologies.

Application of Modern Measurement Technologies to Understand,quantify,and Optimize Marketing Spending