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Figure 22-10: General Mills Marketing Dashboard Chart "D

Question 230

Multiple Choice

  Figure 22-10: General Mills Marketing Dashboard Chart  D  -Consider Figure 22-10: General Mills Marketing Dashboard Chart  D  above.The bar graph for the Drug channel would most likely cause marketers to A)  put more products into drugstores and remove product from warehouse stores. B)  reduce the choices to keep drugstores more in line with the other four distribution channels. C)  find out why the number of flavors in drugstores jumped in December and exploit that information. D)  investigate shopping preferences of customers between Warm Delights Minis over Warm Delights (regular) . E)  take corrective actions that would allow drugstores to sell as much as grocery stores. Figure 22-10: General Mills Marketing Dashboard Chart "D"
-Consider Figure 22-10: General Mills Marketing Dashboard Chart "D" above.The bar graph for the Drug channel would most likely cause marketers to


A) put more products into drugstores and remove product from warehouse stores.
B) reduce the choices to keep drugstores more in line with the other four distribution channels.
C) find out why the number of flavors in drugstores jumped in December and exploit that information.
D) investigate shopping preferences of customers between Warm Delights Minis over Warm Delights (regular) .
E) take corrective actions that would allow drugstores to sell as much as grocery stores.

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