An NGO uses historical trends to determine when charitable giving peaks, and then sets the dates for its donation drives based on the trends. This is an example of ________.
A) data-driven decision making
B) business intelligence
C) customer relationship management
D) operations management

Question

Quizplus · Accepted Answer

The NGO is using historical data to make decisions about when to hold its donation drives. This is an example of data-driven decision making, where an organization uses data to inform its decision making process. Option B (business intelligence) refers to the tools and technologies used to collect and analyze data, and is not an appropriate answer in this context. Option C (customer relationship management) refers to the strategies and processes organizations use to manage interactions with customers, which is not relevant to this scenario. Option D (operations management) refers to the management of business processes and resources, which is also not relevant to this scenario.

An NGO Uses Historical Trends to Determine When Charitable Giving