Tiny Navigon included free traffic updates with its portable navigation devices by tapping into FM radio stations from major cities that make up a central database of traffic information. How did this strategy impact them?
A) It improved their operations management.
B) It improved customer relationship.
C) It lowered their total revenue.
D) It gave them a competitive advantage.

Question

Quizplus · Accepted Answer

By including free traffic updates through FM radio stations, Navigon was able to differentiate themselves from competitors who charged for similar services. This gave them a competitive advantage in the market.

Tiny Navigon Included Free Traffic Updates with Its Portable Navigation