Companies That Successfully Employ Permission Marketing Adhere to Three Rules

Companies that successfully employ permission marketing adhere to three rules: (1) __________; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information set to them; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

A) opt-in customers will be guaranteed the lowest possible price for an item
B) customers will receive information on-line before that information is available to customers at retail outlets
C) opt-in customers receive only information that is relevant or meaningful to them
D) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
E) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online