Companies that successfully employ permission marketing adhere to three rules: (1)opt-in customers only receive information that is relevant or meaningful to them; (2)__________; and (3)their customers are assured that their name or buyer profile data will not be sold or shared with others.
A) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
B) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online
C) opt-in customers will be guaranteed the lowest possible price for an item
D) customers are given the option of opting out, or changing the kind, amount, or timing of information set to them
E) customers will receive information on-line before that information is available to customers at retail outlets

Question

Quizplus · Accepted Answer

Giving customers the option to opt-out or personalize their communication preferences is crucial in permission marketing. This ensures that customers only receive information that is relevant or meaningful to them, as stated in Rule 1. Rule 2 and Rule 3 do not directly address this aspect of permission marketing.

Companies That Successfully Employ Permission Marketing Adhere to Three Rules