Clinique Division of Estée Lauder,Inc.,markets cosmetics through department stores.Clinique reports that 37 percent of non-customers who visit its website later purchase a Clinique product at a department store.It is impossible to purchase the items from the website; rather Clinique uses its __________ website to build customer relationships.
A) conventional
B) transactional
C) promotional
D) transformational
E) customer conversion

Question

Quizplus · Accepted Answer

Clinique uses its promotional website to build customer relationships, as it cannot sell its products directly through the website.