Question 1

Pizza Hut's 2009 program to identify a summer intern,or ________,responsible for monitoring and encouraging dialog on Twitter and other social media networks,is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.

Accepted Answer

The program described in the sentence is seeking an intern responsible for monitoring and encouraging dialogue on Twitter and other social media networks. The term "Twintern" combines "Twitter" and "intern" to describe this role specifically. The other options provided (Trusttern, Stutern, Brandtern, Blogtern) do not accurately describe the role described in the sentence.

Question 2

Since promotions are an important expectation in pizza purchasing,Pizza Hut's __________and __________website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Accepted Answer

The two website design elements mentioned, i.e. ability to shop for a deal and quick/easy ordering access, indicate a need for balancing context (promotions) and content (ordering access). Therefore, choice A is the best option.

Question 3

Realizing that it did not make sense for the company or their customers to create a community on the site,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

Accepted Answer

Pizza Hut used Facebook to engage with customers and create a community, as it was a popular platform for social interaction and marketing at the time.

Question 4

Pizza Hut's young adult males seek more of the food they love with __________ in the process.

Accepted Answer

The answer of Pizza Hut's young adult males seek more...

Question 5

OceanSpray.com has a website that describes the company's products.The website also includes nutritional information and recipes featuring Ocean Spray products.Since Ocean Spray products are available at nearly all supermarkets,there was no need to include dealer information.Ocean Spray uses a(n)__________ website.

Accepted Answer

The answer of OceanSpray.com has a website that describes the...

Question 6

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout-a feature that's based on __________.

Accepted Answer

Express Checkout is a feature that is based on saved preferences, allowing registered customers to quickly order their favorite items without having to input their information again.

Question 7

Pizza Hut's most frequent customers divide into two categories: (1)__________ and (2)young adult males with active lifestyles.

Accepted Answer

The answer of Pizza Hut's most frequent customers divide into...

Question 8

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n)__________ platform to an efficient and powerful __________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

Accepted Answer

The question is discussing Pizza Hut's shift from a traditional transactional platform to a more customer engaging platform that includes kitchen and couch delivery experiences. Choice C, "transactional; customer engagement," best reflects this shift. Choice A, "transformational; promotional," and choice D, "informational; transactional," do not accurately capture the nature of the platform shift. Choice E, "customer engagement; transactional," is close but does not mention the initial platform that Pizza Hut was moving away from. Choice B, "promotional; transactional," is also close but does not mention the shift towards customer engagement.

Question 9

Clinique Division of Estée Lauder,Inc.,markets cosmetics through department stores.Clinique reports that 37 percent of non-customers who visit its website later purchase a Clinique product at a department store.It is impossible to purchase the items from the website; rather Clinique uses its __________ website to build customer relationships.

Accepted Answer

Clinique uses its promotional website to build customer relationships, as it cannot sell its products directly through the website.

Question 10

Promotional websites generate interest in and trial of a company's products and services by

Accepted Answer

Promotional websites typically provide information on how the products or services can be used and where they can be purchased to generate interest and trial. This can potentially lead to conversions from online browsers to online buyers. The other options, such as providing access to human service representatives or obtaining information on customer preferences, may be additional features but are not necessarily the primary purpose of a promotional website.

Question 11

principal difference between the two major types of websites is that promotional websites are designed to __________ while transactional websites are designed to __________.

Accepted Answer

Promotional websites aim to promote a company's products and services, while transactional websites are designed to convert online browsers into online buyers.

Question 12

Pizza Hut's website customization is achieved in several ways,but the primary utility is to __________.

Accepted Answer

Pizza Hut's website customization primarily aims to simplify the ordering process for customers. Customers can easily choose their preferred pizza toppings, crusts, and sizes through the website's customization options. This feature aims to make the ordering process more convenient and user-friendly.

Question 13

Pizza Hut's website __________ and __________ are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Accepted Answer

The sentence mentions that Pizza Hut's website is integrated with the company's overall communications programs, and specifically mentions product innovations, promotions, and special events being shared across platforms. This suggests that the website's content and communications are aligned with Pizza Hut's larger marketing efforts, making E the best option.

Question 14

Pizza Hut's cost-conscious mothers look for a good quality product and _________.Deal-seeking young adult males seek more of the food they love with _________ in the process.

Accepted Answer

The answer of Pizza Hut's cost-conscious mothers look for a...

Question 15

Pizza Hut designed its marketing website,it wanted to make it as easy and user-friendly as possible.In particular,it did not require repeat customers to have to enter in their addresses,telephone numbers,and payment options every time they make an online purchase.Rather,it wanted its website to recognize each customer by name every time he or she visited the site to place an order.The website was designed to retrieve all the information about the customer automatically whenever he or she placed an order.To accomplish this task,Pizza Hut used a __________.

Accepted Answer

Cookies are small text files that are stored on a user's computer and can be retrieved by a website to remember information about the user, such as their login information or preferences. In this case, Pizza Hut's website would use cookies to remember the customer's information and automatically retrieve it when they make subsequent purchases.

Question 16

Pizza Hut revolutionized the quick serve restaurant (QSR)world through a(n)________ marketing approach that created a customer experience and a customer engagement platform that was second to none.

Accepted Answer

Pizza Hut's marketing approach was multichannel, meaning they utilized various platforms such as online ordering, mobile apps, social media, and traditional advertising to create a seamless customer experience and engagement.

Question 17

Pizza Hut's management team uses a __________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.

Accepted Answer

A marketing dashboard is a tool that provides real-time data on various aspects of a brand's marketing program, such as website traffic, social media engagement, and sales figures. It allows the management team to monitor performance and make informed decisions based on the data.

Question 18

Pizza Hut was a pioneer in QSR.QSR is an acronym for __________.

Accepted Answer

QSR stands for quick serve restaurant, which refers to fast food restaurants that provide quick service to customers. Pizza Hut was one of the first major fast food chains in the United States, and helped to pioneer the QSR concept.

Question 19

Which of the following statements about promotional websites is NOT true?

Accepted Answer

Promotional websites are not typically designed to cannibalize sales, as they are meant to support and enhance a company's overall marketing efforts. Instead, they aim to increase brand awareness, generate interest in products or services, and provide useful information to potential customers. While it is possible for a promotional website to negatively impact sales in some cases, this is not a common goal or outcome.

Question 20

popularity of multichannel marketing is apparent in its growing impact on online retail sales.Multichannel marketers are expected to register about __________ of U.S.online retail sales in 2012.

Accepted Answer

The answer of popularity of multichannel marketing is apparent in...

Quiz 21: Implementing Interactive and Multi-Channel Marketing

Pizza Hut's 2009 program to identify a summer intern,or ________,responsible for monitoring and encouraging dialog on Twitter and other social media networks,is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.

Since promotions are an important expectation in pizza purchasing,Pizza Hut's and website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Realizing that it did not make sense for the company or their customers to create a community on the site,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

Pizza Hut's young adult males seek more of the food they love with __________ in the process.

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout-a feature that's based on __________.

Pizza Hut's most frequent customers divide into two categories: (1) __________ and (2) young adult males with active lifestyles.

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) platform to an efficient and powerful platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

Promotional websites generate interest in and trial of a company's products and services by

principal difference between the two major types of websites is that promotional websites are designed to while transactional websites are designed to .

Pizza Hut's website customization is achieved in several ways,but the primary utility is to __________.

Pizza Hut's website and are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Pizza Hut's cost-conscious mothers look for a good quality product and _.Deal-seeking young adult males seek more of the food they love with _ in the process.

Pizza Hut revolutionized the quick serve restaurant (QSR) world through a(n) ________ marketing approach that created a customer experience and a customer engagement platform that was second to none.

Pizza Hut's management team uses a __________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.

Pizza Hut was a pioneer in QSR.QSR is an acronym for __________.

Which of the following statements about promotional websites is NOT true?

popularity of multichannel marketing is apparent in its growing impact on online retail sales.Multichannel marketers are expected to register about __________ of U.S.online retail sales in 2012.

Quiz 21: Implementing Interactive and Multi-Channel Marketing

Pizza Hut's 2009 program to identify a summer intern,or ________,responsible for monitoring and encouraging dialog on Twitter and other social media networks,is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.

Since promotions are an important expectation in pizza purchasing,Pizza Hut's __________and __________website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Realizing that it did not make sense for the company or their customers to create a community on the site,Pizza Hut tapped into __________ to achieve results in a very cost-effective manner.

Pizza Hut's young adult males seek more of the food they love with __________ in the process.

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout-a feature that's based on __________.

Pizza Hut's most frequent customers divide into two categories: (1) __________ and (2) young adult males with active lifestyles.

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) __________ platform to an efficient and powerful __________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

Promotional websites generate interest in and trial of a company's products and services by

principal difference between the two major types of websites is that promotional websites are designed to __________ while transactional websites are designed to __________.

Pizza Hut's website customization is achieved in several ways,but the primary utility is to __________.

Pizza Hut's website __________ and __________ are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Pizza Hut's cost-conscious mothers look for a good quality product and _________.Deal-seeking young adult males seek more of the food they love with _________ in the process.

Pizza Hut revolutionized the quick serve restaurant (QSR) world through a(n) ________ marketing approach that created a customer experience and a customer engagement platform that was second to none.

Pizza Hut's management team uses a __________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.

Pizza Hut was a pioneer in QSR.QSR is an acronym for __________.

Which of the following statements about promotional websites is NOT true?

popularity of multichannel marketing is apparent in its growing impact on online retail sales.Multichannel marketers are expected to register about __________ of U.S.online retail sales in 2012.

Since promotions are an important expectation in pizza purchasing,Pizza Hut's and website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Pizza Hut set out to reinvent the retail pizza business by breaking away from a(n) platform to an efficient and powerful platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering,delivery,and dining experience.

principal difference between the two major types of websites is that promotional websites are designed to while transactional websites are designed to .

Pizza Hut's website and are integrated with the company's overall communications programs-including traditional media-with product innovations,promotions,and special events shared across platforms.

Pizza Hut's cost-conscious mothers look for a good quality product and _.Deal-seeking young adult males seek more of the food they love with _ in the process.