Question 1

website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.
A) customization
B) content
C) context
D) connection
E) conductivity

Accepted Answer

Context refers to the aesthetic appeal and functional look and feel of a website, including its layout and visual design.

Question 2

terms of the online customer experience,connection is defined as the
A) the network of formal linkages between a company's website and other sites.
B) the text, pictures, sound, and videos that the website contains.
C) the website's capabilities to enable commercial transactions through credit, debit, or transfer payments (PayPal, etc.).
D) the speed and ease with which a customer can move between pages on a website.
E) the website's ability to tailor itself to different users or to allow users to personalize the site.

Accepted Answer

Connection in the context of online customer experience refers to the network of formal linkages between a company's website and other sites.

Question 3

Websites that offer personalized content,such as My eBay and My Yahoo!,have __________ as a prominent design element.
A) context
B) customization
C) content
D) communication
E) connection

Accepted Answer

Personalization is the main feature of these websites, and customization is the key to creating a personalized experience for the users. Therefore, customization is a prominent design element in such websites.

Question 4

terms of website design,connection refers to
A) the text, pictures, sound, and videos that the website contains.
B) the website's capabilities to enable commercial transactions.
C) the network of linkages between a company's website and other sites.
D) the layout of the website.
E) the website's ability to tailor itself to different users or to allow users to personalize the website.

Accepted Answer

Connection, in terms of website design, refers to the network of linkages between a company's website and other sites. This includes links to social media pages, partner websites, or other relevant online resources. It also refers to the website's ability to build and maintain relationships with external websites and online communities, which can increase traffic and visibility for the site.

Question 5

Figure 21-2
-Consider Figure 21-2 above."D" refers to which of the following website design elements?
A) context
B) content
C) commerce
D) customization
E) connection

Accepted Answer

The answer of  Figure 21-2
-Consider Figure 21-2 above."D" refers...

Question 6

Figure 21-2
-Consider Figure 21-2 above."E" refers to which of the following website design elements?
A) content
B) commerce
C) customization
D) connection
E) context

Accepted Answer

"E" refers to context, which refers to the overall environment in which the website is accessed, including the user's physical and emotional state, as well as the time and location of their access.

Question 7

terms of the online customer experience,context refers to
A) the ability of a website to modify itself to, or be modified by, each individual user.
B) a website's aesthetic appeal and functional look and feel reflected in site layout and visual design.
C) the website's ability to conduct sales transactions for products and services.
D) a patented feature that allows users to order products with a single mouse click.
E) the dialogue that unfolds between the website and its users.

Accepted Answer

In terms of online customer experience, context refers to the website's aesthetic appeal and functional look and feel reflected in site layout and visual design. This includes factors such as color scheme, font choice, graphics, and overall design, all of which contribute to the user's perception of the website and their experience using it. While the other options may also be important aspects of the online customer experience, they do not specifically relate to the concept of context.

Question 8

terms of the online customer experience,customization refers to
A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
B) the website's ability to conduct sales transactions for products and services.
C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
E) the ability of a website to modify itself to, or be modified by, each individual user.

Accepted Answer

Customization refers to the ability of a website to modify itself to, or be modified by, each individual user.

Question 9

Figure 21-2
-Consider Figure 21-2 above."F" refers to which of the following website design elements?
A) communication
B) commerce
C) customization
D) connection
E) context

Accepted Answer

"Connection" refers to the ability of a website to create a sense of community or relationship between users and the website or between users themselves. This is represented by the "F" shape in the heat map, which shows that users tend to scan the upper part of the page horizontally, and then vertically down the left-hand side, creating an "F" shape. This indicates that users are looking for links and other elements that will help them connect with the website or with other users.

Question 10

Figure 21-2
-Consider Figure 21-2 above."A" refers to which of the following website design elements?
A) community
B) content
C) commerce
D) context
E) connection

Accepted Answer

The answer of  Figure 21-2
-Consider Figure 21-2 above."A" refers...

Question 11

Wolfermans.com is a company that sells gourmet English muffins,specialty breads,and exquisite desserts in gift assortments.When you access its website,you discover fourteen pictures that make lavish use of color.The Wolferman's website design conveys the core consumer benefits provided by the company's offerings through the use of __________.
A) context
B) commerce
C) communication
D) connection
E) customization

Accepted Answer

The answer of Wolfermans.com is a company that sells gourmet...

Question 12

Marketers produce a customer experience through seven website design elements: (1)context; (2)content; (3)community; (4)customization; (5)communication; (6)connection; and (7)__________.
A) creativity
B) commerce
C) control
D) consistency
E) collaboration

Accepted Answer

The answer of Marketers produce a customer experience through seven...

Question 13

terms of the online customer experience,content refers to
A) a website's capabilities to enable commercial transactions.
B) the text, pictures, sound, and videos that the website contains.
C) the multiple ways the website enables user-to-user communication.
D) the software codes and structures that support the website's applications.
E) the website's mission statement and explanation of the company's foundation.

Accepted Answer

Content refers to the text, pictures, sound, and videos that the website contains. This is what the user interacts with and consumes while on the website.

Question 14

ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.
A) connection
B) complexity
C) site actualization
D) customization
E) customerization

Accepted Answer

The ability of a website to modify itself or be modified by each individual user is referred to as customization. This implies that users can tailor the website based on their preferences and needs.

Question 15

Figure 21-2
-Consider Figure 21-2 above."C" refers to which of the following website design elements?
A) context
B) content
C) commerce
D) customization
E) connection

Accepted Answer

The answer of  Figure 21-2
-Consider Figure 21-2 above."C" refers...

Question 16

Figure 21-2
-Consider Figure 21-2 above."G" refers to which of the following website design elements?
A) communication
B) commerce
C) customization
D) connection
E) context

Accepted Answer

"G" refers to "connection," as it represents links to social media pages and other websites.

Question 17

Figure 21-2
-Consider Figure 21-2 above."B" refers to which of the following website design elements?
A) context
B) content
C) commerce
D) customization
E) connection

Accepted Answer

The answer of  Figure 21-2
-Consider Figure 21-2 above."B" refers...

Question 18

text,pictures,sound,and videos that are found on a website are referred to as __________.
A) content
B) context
C) creativity
D) communication
E) connection

Accepted Answer

Content refers to all the text, images, videos, sounds that are present on a website. Context refers to the overall environment in which the content is presented. Creativity refers to the ability to generate new ideas or concepts. Communication refers to the exchange of information between individuals. Connection refers to the link or relationship between two things.

Question 19

Beauty product websites are traditionally designed to be more __________ oriented than travel websites.
A) content
B) functionally
C) aesthetically
D) text
E) picture

Accepted Answer

Beauty product websites are designed to showcase their products and create a visually appealing experience for the user, thus making them more aesthetically oriented. On the other hand, travel websites are designed to provide information and functionality such as booking flights and hotels, making them more functionally oriented.

Question 20

Travel websites like Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.
A) content
B) functionally
C) aesthetically
D) text
E) picture

Accepted Answer

The sentence mentions destinations, scheduling, and prices, which are all functional aspects of travel planning. Therefore, the website is designed to be functionally oriented.

Quiz 21: Implementing Interactive and Multi-Channel Marketing

website's aesthetic appeal and functional look and feel reflected in site layout and visual design is referred to as __________.

terms of the online customer experience,connection is defined as the

Websites that offer personalized content,such as My eBay and My Yahoo!,have __________ as a prominent design element.

terms of website design,connection refers to

Figure 21-2 -Consider Figure 21-2 above."D" refers to which of the following website design elements?

Figure 21-2 -Consider Figure 21-2 above."E" refers to which of the following website design elements?

terms of the online customer experience,context refers to

terms of the online customer experience,customization refers to

Figure 21-2 -Consider Figure 21-2 above."F" refers to which of the following website design elements?

Figure 21-2 -Consider Figure 21-2 above."A" refers to which of the following website design elements?

Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) communication; (6) connection; and (7) __________.

terms of the online customer experience,content refers to

ability of a website to modify itself to,or be modified by,each individual user is referred to as __________.

Figure 21-2 -Consider Figure 21-2 above."C" refers to which of the following website design elements?

Figure 21-2 -Consider Figure 21-2 above."G" refers to which of the following website design elements?

Figure 21-2 -Consider Figure 21-2 above."B" refers to which of the following website design elements?

text,pictures,sound,and videos that are found on a website are referred to as __________.

Beauty product websites are traditionally designed to be more __________ oriented than travel websites.

Travel websites like Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.