Marketers use social media to reach the important market of college-age students because
A) of their discretionary spending.
B) only a small percentage of students check their Facebook pages.
C) Internet advertising is ineffective with this age group.
D) these media are less effective than print and TV advertising.
E) rebellious students reject the brands their parents buy.

Question

Quizplus · Accepted Answer

College-age students are known for having relatively high levels of discretionary spending, which means they have money to spend on non-essential items. This makes them an attractive target market for marketers who are looking to sell products and services that may not be essential but still desirable. Social media is a popular channel for reaching this market due to the high usage rates of platforms like Facebook, Instagram, and Snapchat among young adults.

Marketers Use Social Media to Reach the Important Market of College-Age