is important for marketers to reach college-age students in the U.S.because
A) college age students are sensitive to the environment, which carries over to their media usage.
B) only a small percentage of students check their Facebook pages.
C) Internet advertising is ineffective with this age group.
D) the information sources they use to make buying decisions.
E) students reject the brands their parents buy.

Question

Quizplus · Accepted Answer

College-age students rely heavily on information sources such as online reviews, social media, and word of mouth from their peers to make purchasing decisions. Therefore, it is crucial for marketers to reach them through these channels in order to influence their buying behavior.

Is Important for Marketers to Reach College-Age Students in the U.S.because