Brand managers find out what people are saying about their brand on Twitter by
A) having employees perform spot-checks on posts.
B) creating their own Twitter account and seeing what "followers" say on Facebook.
C) using keyword search monitoring from services such as CoTweet or HootSuite.
D) recognizing that posts are too brief to allow for a substantive mention of their brand.
E) employing outside search services such as Google and Bing.

Question

Quizplus · Accepted Answer

Using keyword search monitoring from services such as CoTweet or Hootsuite allows brand managers to track mentions of their brand in real-time and analyze the sentiment and reach of those mentions. It also allows them to engage with customers and respond to any complaints or issues. The other options are not effective or efficient methods of tracking brand mentions on Twitter.

Brand Managers Find Out What People Are Saying About Their