Question 1

social network primarily used for professional networking and job searching is

Accepted Answer

LinkedIn is a social networking site specifically designed for professional networking and job searching. It allows users to connect with colleagues, employers, and potential employers, as well as share their resumes and professional experience.

Question 2

Brand managers can use Twitter strategically to

Accepted Answer

All of the above options are valid strategies for brand managers to use Twitter strategically. Responding to user criticisms helps improve customer satisfaction, developing an official Twitter profile helps generate brand buzz, tweeting valuable information helps retain and attract customers, and following profiles that mention their products helps gather feedback and insights about their brand.

Question 3

a consultant to a brand manager,which social media marketing strategy would you recommend to your client to build the customer base?

Accepted Answer

Using a combination of strategies, such as hiring celebrities for endorsements, running specials on multiple platforms, and using tweets to drive traffic, can effectively build a customer base by increasing visibility, engagement, and conversion opportunities.

Question 4

promoting its new Fiesta subcompact,Ford's "Fiesta movement" on Twitter received __________ tweets.

Accepted Answer

The answer of promoting its new Fiesta subcompact,Ford's "Fiesta movement"...

Question 5

a brand manager for Honda creates an offbeat and funny video featuring its latest model,the best social networking site to publish the video for marketing purposes would be __________.

Accepted Answer

YouTube is the best social networking site to publish videos for marketing purposes because it is a video-sharing platform that has a wide audience base and potential to reach a large number of viewers. Additionally, YouTube's algorithm is designed to promote engaging and shareable content, which makes it an ideal platform to showcase funny and offbeat videos. Honda's video featuring its latest model would likely get more exposure and engagement on YouTube compared to other social networking sites.

Question 6

you wanted to generate brand buzz for an upcoming product using Twitter,what is the best way to implement Twitter?

Accepted Answer

The answer of you wanted to generate brand buzz for...

Question 7

three guidelines on marketing and promoting a brand using YouTube include: (1)create a channel rich in key words to improve the odds of the video showing up in user searches; (2)target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits; and (3)__________.

Accepted Answer

The third guideline should involve considering the budget since marketing and promoting on YouTube may involve costs such as creating high-quality videos, running ads, or working with influencers. It is important to allocate money wisely to maximize the chances of success.

Question 8

Through a network of businesspeople known as __________,members of LinkedIn gain an introduction to someone they wish to know through a mutual,trusted contact.

Accepted Answer

The correct term for LinkedIn's network of businesspeople is "connections." LinkedIn users can connect to other users, building a list of professional contacts. Through these connections, users can gain an introduction to someone they wish to know through a mutual contact.

Question 9

Brand managers can strategically use LinkedIn to

Accepted Answer

Brand managers can use LinkedIn to find sales leads by identifying potential customers or clients and connecting with them. They can also organize focus groups by creating a LinkedIn group and inviting members of their target audience to participate. Additionally, they can network with industry-related groups to expand their professional network and stay up-to-date on trends and developments in their field. Therefore, all of the above options are viable strategies for brand managers to use LinkedIn.

Question 10

of the following statements about YouTube are true EXCEPT:

Accepted Answer

Most of the content on YouTube is uploaded by individual users, not companies.

Question 11

a brand manager wanted to use LinkedIn to promote his or her brand,the best way would be to

Accepted Answer

Using profiles of company employees for business-to-business image building is effective on LinkedIn, as it is a professional networking platform where employee advocacy can enhance brand reputation and reach within industry circles.

Question 12

YouTube is

Accepted Answer

YouTube is primarily known for being a video-sharing website where users can upload, distribute, view, and comment on videos. It is owned by Google and is one of the most popular websites in the world, with millions of users and billions of videos watched every day.

Question 13

Brand managers find out what people are saying about their brand on Twitter by

Accepted Answer

Using keyword search monitoring from services such as CoTweet or Hootsuite allows brand managers to track mentions of their brand in real-time and analyze the sentiment and reach of those mentions. It also allows them to engage with customers and respond to any complaints or issues. The other options are not effective or efficient methods of tracking brand mentions on Twitter.

Question 14

business-oriented website that lets users post their profiles and connect to a network for business people is

Accepted Answer

LinkedIn is a business-oriented social networking platform designed specifically for professionals. It allows users to create profiles highlighting their skills and work experience, connect with other professionals in their industry, and search for job opportunities.

Question 15

social network that is used solely for sharing videos is

Accepted Answer

YouTube is a social network that is solely dedicated to sharing videos. While other social networks like Facebook, Twitter, and LinkedIn do allow users to share videos, they also have other primary functions such as sharing text-based posts, professional networking, or sharing links and images. However, YouTube's primary focus is on sharing videos and building a community around them.

Question 16

YouTube would be an excellent social network to advertise all of the following products EXCEPT:

Accepted Answer

While YouTube can be useful for advertising a wide range of products and services, it may not be the most effective platform for promoting financial services, which may require more specialized targeting and messaging strategies. Power tools, cars, men's cologne, and blenders all have broad appeal and visual elements that can be effectively showcased on YouTube.

Question 17

is the primary purpose of LinkedIn?

Accepted Answer

The primary purpose of LinkedIn is to provide a platform for professional networking and job searching. It allows users to connect with other professionals, showcase their skills and achievements, and search for job opportunities. While LinkedIn may also provide news updates and company discussions, its core purpose is professional networking and job searching.

Question 18

a brand manager wants to explain the benefits of using a complex product to consumers,the best social network to use is

Accepted Answer

YouTube provides the opportunity to create informative and detailed product videos that can educate consumers on the benefits of using a complex product. Video content has been proven to be effective in engaging and informing consumers about products, making it the ideal social network for a brand manager to explain the benefits of their product.

Question 19

popular social network used by college students to find and share the best content on the Web is

Accepted Answer

StumbleUpon was a popular social network that allowed users, including college students, to discover and share web content based on their interests.

Question 20

LinkedIn is

Accepted Answer

LinkedIn is a business-oriented website that allows users to create professional profiles, connect with other businesspeople, and network in a professional environment. It is not a social network for personal sharing or messaging.

Quiz 19: Using Social Media and Mobile Marketing to Connect With Consumers