Within the context of social media,an "evangelist" is an online user who
A) is "delighted" about the brand advertised and sends messages to his or her online friends and then back to the advertiser about the joys of using the brand.
B) tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements.
C) is paid by the advertisers to promote the brand's positive qualities by sending messages to his or her online friends.
D) is indifferent to advertisements on social media networks.
E) develops his or her own Facebook, Twitter, and/or YouTube following, and therefore, should be contacted by advertisers about his or her website.
Correct Answer:
Verified
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Q113: Q114: "active receiver" who is "delighted" with the Q115: brand manager of Nikon's newest camera product Q116: Traditional media use one-way communication to advertise Q118: According to Figure 19-5 above,Facebook had slightly Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents