__________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.
A) cost per click.
B) cost per thousand.
C) negotiated measure.
D) cost per view.
E) cost per action.

Question

Quizplus · Accepted Answer

Cost per action measures the cost of the social media ad to the specific action taken by the consumer, such as making a purchase or filling out a form. This measure is directly tied to the sales revenues generated by the ad, making it the most closely tied measure to cost and revenue.

__________ Measure Most Closely Ties the Cost of the Social