Greenpeace campaign against Nestlé using social media was effective because
A) Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
B) by using social media instead of traditional media, Greenpeace was saving trees.
C) Greenpeace effectively used a variety of media, both traditional and social, for its "shock campaign."
D) the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.
E) Nestlé immediately apologized and pledged to end its use of nonsustainable palm oil.

Question

Quizplus · Accepted Answer

Greenpeace's campaign was effective because it utilized a mix of traditional and social media to create a strong impact and raise awareness about Nestlé's use of nonsustainable palm oil.

Greenpeace Campaign Against Nestlé Using Social Media Was Effective Because