Campbell's Kettle Soup Ad
-TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks.Pipeline safety is becoming a big issue in the U.S.as more natural gas lines are located near population centers.The timing is right for this company to be extremely successful,but it must use __________ advertising so oil companies will know of its product's existence.

Question

Quizplus · Accepted Answer

Pioneering advertising is used to introduce new ideas, products or services to the market. As TransWave International has developed a new system, it is necessary for the company to use pioneering advertising to make oil companies aware of its product's existence.