Which of the following statements about comparative advertising is true?
A) Comparative advertisements now constitute over 90% of all television ads.
B) Comparative advertisements attract less consumer attention for the advertiser's brand.
C) Comparative advertisements need market research to provide legal support for their claims.
D) Comparative advertisements have been banned by the Federal Trade Commission.
E) Comparative advertisements can,and often do,cause more harm than good.
Correct Answer:
Verified
Q6: A competitive (or persuasive) ad
A) reinforces previous
Q29: Reinforcement ads are reminder ads that
A) assure
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Q37: What type of product advertisement is the
Q38: A comparative ad
A) reinforces previous knowledge of
Q40: A reminder ad
A)reinforces previous knowledge of a
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Q46: The objective of institutional advertisements is to
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