An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1.This is ad is an example of __________ advertising.

Question

Quizplus · Accepted Answer

The ad is a comparative advertising because it compares Citrucel with Metamucil and provides evidence to support the superiority of Citrucel. The claim of 2 to 1 preference in blind taste test is aimed to persuade the consumers to choose Citrucel over Metamucil.

An Ad for Citrucel Fiber Supplement Claimed That in a Blind