Which of the following statements about comparative advertising is most accurate?

Question

Quizplus · Accepted Answer

Comparative advertisements are designed to compare the features, quality, and prices of a brand against its competitors. One of the biggest advantages of this type of advertising is that it attracts more consumer attention for the advertiser's brand. By comparing their brand to others, the advertiser can highlight its unique selling points and strengths, which can differentiate it from its competition. However, comparative advertising can also backfire if the comparison is not favorable, as it may decrease the perceived quality of the advertiser's brand. Therefore, while comparative advertising can be a useful tool for advertisers, it must be used with caution.

Which of the Following Statements About Comparative Advertising Is Most