U. S. Army Ad
-ad for Mercedes Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo.There was no mention of the company name or sign of a product in the ad.This ad was an example of __________ advertising.

Question

Quizplus · Accepted Answer

The ad is an example of reminder institutional advertising, which aims to remind consumers of the brand's existence and maintain brand awareness without focusing on specific products.