advertising message usually focuses on the __________that is/are important to a prospective buyer in making trial and adoption decisions.

Question

Quizplus · Accepted Answer

Advertising messages typically highlight the key benefits of a product or service for the prospective buyer. This helps them make a decision on whether to try or adopt the product, based on how it will meet their needs or solve a problem they are facing. While price, financial risks and psychological or emotional aspects may also be important to the buyer, the emphasis is usually on the benefits the product offers.

Advertising Message Usually Focuses on the __________That Is/are Important to a Prospective