ad for an international consulting firm was intended to communicate the company's philosophy-that you can be big and nimble at the same time-rather than sell any one particular service the company provides.The ad is an example of __________ institutional advertising.
A) competitive
B) pioneering
C) advocacy
D) reminder
E) political
Correct Answer:
Verified
Q64: purpose of competitive institutional advertisements is to
A)
Q65: type of appeal used to suggest to
Q66: first decision in developing an advertising program
Q67: Information and persuasive content are commonly combined
Q68: Which of the following is an important
Q70: Q71: advertising messages are made up of two Q72: advertising message usually focuses on the _that
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