type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,a change in behavior,or a reduction in the use of a product is referred to as a(n)_________.

Question

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This type of appeal is referred to as a fear appeal, as it tries to evoke the fear of a negative experience in the consumer's mind and suggests that the purchase, change in behavior or reduction in product use will help avoid this negative experience.

Type of Appeal Used to Suggest to the Consumer That