purpose of competitive institutional advertisements is to

Question

Quizplus · Accepted Answer

Competitive institutional advertisements are designed to promote the advantages of one product class over another. They seek to differentiate and position a specific brand against its competitors in the same product category. They do not necessarily promote a specific brand's features and benefits, tell people what a company is, what it can do, and where it is located, or state the position of a company on an issue. While they may reinforce previous knowledge of a product, that is not their primary purpose.

Purpose of Competitive Institutional Advertisements Is to