percentage of households in a market that are tuned to a particular television show or radio station is referred to as __________.

Question

Quizplus · Accepted Answer

The percentage of households in a market that are tuned to a particular television show or radio station is referred to as a rating. Gross rating points (A) takes into account the number of times the ad is aired and the rating of the show or station. CPM (B) is the cost per thousand impressions, which measures the cost of reaching 1,000 people with an advertisement. Reach (C) refers to the percentage of the target audience who have been exposed to the ad at least once. Share points (E) measures the percentage of households watching TV or listening to the radio at a given time who are tuned in to a specific program.

Percentage of Households in a Market That Are Tuned to a Particular