Suppose the following: The cost of a full-page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,286 and its U.S.audience size is 1,613,062.The cost of a full-page color ad in the U.S.national edition of USA Today (newspaper) is $207,720 and its U.S.audience size is 1,778,934.The cost of a full-page color ad in the U.S.national edition Bloomberg Businessweek (magazine) is $156,900 and has an audience size of 980,000.The cost of a full-page color ad in the U.S.national edition Sports Illustrated (magazine) is $238,000 and has an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000.Using this information,which has the HIGHEST CPM of the five alternatives?
A) The Wall Street Journal
B) USA Today
C) Bloomberg Businessweek
D) Sports Illustrated
E) Super Bowl
Correct Answer:
Verified
Q116: Q117: percentage of households in a market that Q118: means by which an advertising message is Q119: Q120: High-quality TV commercials typically cost about $323,000 Q122: of the most common measures in advertising Q123: average number of times a person in Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
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