Solved

Average Number of Times a Person in the Target Audience

Question 123

Multiple Choice

average number of times a person in the target audience is exposed to an advertisement is referred to as __________.


A) the exposure rate
B) GRPs
C) frequency
D) the hit rate
E) CPM

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q118: means by which an advertising message is

Q119: Figure 18-2B -respect</p></div><svg width=

Q120: High-quality TV commercials typically cost about $323,000

Q121: Suppose the following: The cost of a

Q122: of the most common measures in advertising

Q124: CPM Marketing Dashboard</p></div><svg width=

Q125: of the most common measures in advertising

Q126: respect to advertising,CPM is defined as
A) the

Q127: of the advantages associated with television as

Q128: of the advantages associated with television as

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents