of the most common measures in advertising is cost per thousand impressions (CPM).The CPM is calculated as follows:

Question

Quizplus · Accepted Answer

The correct formula for calculating CPM is by dividing the advertising cost by the number of impressions generated in thousands. Therefore, the correct choice is D. Option A is incorrect because it calculates the cost per hundred impressions instead of per thousand. Option B is incorrect because it divides total revenue instead of advertising cost by impressions. Option C is incorrect because it divides total profit instead of advertising cost by impressions. Option E is incorrect because it divides advertising cost by impressions generated in millions, which is not standard practice.

Of the Most Common Measures in Advertising Is Cost Per