cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as

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The cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as CPM (Cost Per Thousand). GRP (Gross Rating Points) is a metric used in television advertising that measures the reach and frequency of a campaign. CPA (Cost Per Action) is a metric used in online advertising that measures the cost of acquiring a customer who takes a specific action, like making a purchase. TMP is not a commonly used advertising metric, and M does not have any relevance to advertising metrics.

Cost of Reaching 1,000 Individuals or Households with the Advertising