terms of scheduling advertising,the speed with which buyers fail to recall a brand if advertising is not seen is referred to as

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Forgetting rate refers to the speed with which buyers fail to recall a brand if advertising is not seen or heard. It is a crucial factor to consider while scheduling advertising because if advertising is not seen frequently enough, the target audience may quickly forget the brand and its message. Therefore, it is essential to consider the forgetting rate while deciding the frequency and timing of advertising.

Terms of Scheduling Advertising,the Speed with Which Buyers Fail to Recall