flighting schedule combined with a steady schedule because of increases in demand,heavy periods of promotion,or introduction of a new product is referred to as a __________.

Question

Quizplus · Accepted Answer

A pulse schedule is a combination of a steady schedule and a flight schedule that is used when there are increases in demand, heavy periods of promotion, or the introduction of a new product. The pulse schedule allows for a higher frequency of advertising during these periods while still maintaining a steady base level of advertising.

Flighting Schedule Combined with a Steady Schedule Because of Increases