Periods of advertising scheduled between periods of no advertising to reflect seasonal demand,represent the __________ schedule of advertising.

Question

Quizplus · Accepted Answer

Flighting schedules involve alternating periods of advertising with periods of no advertising, often in response to seasonal demand. This approach allows companies to focus their advertising efforts when consumers are most likely to be interested in their products or services, while also reducing costs during slower periods. The other options (steady, dripping, pulsing, burst) do not accurately describe this type of schedule.

Periods of Advertising Scheduled Between Periods of No Advertising to Reflect