Pretests refer to
A) tests conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.
B) tests conducted among company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
C) tests conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.
D) tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement.
E) sample ad campaigns that are submitted by competing advertising agencies prior to receiving a formal contract for that account.
Correct Answer:
Verified
Q184: Showing ad copy to a panel of
Q192: Because advertising is expensive, marketers want to
Q222: basic approach to scheduling when seasonal factors
Q226: most sophisticated form of pretest is the
Q228: Periods of advertising scheduled between periods of
Q229: test where consumers are invited to view
Q232: studies show that _ are superior to
Q265: According to Figure 18-5 above,"C" is the
Q273: According to Figure 18-5 above,"A" is the
Q276: According to Figure 18-5 above,"B" is the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents