consumer sales promotion that involves the use of a brand-name product in a movie,television show,video,or a commercial for another product is referred to as __________.

Question

Quizplus · Accepted Answer

Product placement involves featuring a brand-name product in a movie, television show, or commercial for another product. It is a popular form of sales promotion where consumers are likely to notice and remember the product displayed in the entertainment content.

Consumer Sales Promotion That Involves the Use of a Brand-Name