hardware store owner placed an advertisement for Sylvania LED light bulbs in the local newspaper.Sylvania provided the storeowner with several high-quality,camera-ready sample advertisements and also paid 50 percent of the cost to place the ad in the paper.Sylvania was using __________ to promote its products.

Question

Quizplus · Accepted Answer

Cooperative advertising is when manufacturers provide funds or resources to help retailers advertise their products. In this scenario, Sylvania provided the store owner with sample advertisements and also paid 50% of the cost to place the ad in the newspaper, making it an example of cooperative advertising.

Hardware Store Owner Placed an Advertisement for Sylvania LED Light